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The Ethics of Big Data [WLO: 1] [CLOs: 4, 5] Prior to beginning work on this discussion, read the following two articles: John Funk's The
The Ethics of Big Data [WLO: 1] [CLOs: 4, 5] |
Prior to beginning work on this discussion, read the following two articles: John Funk's The Ethics of Big Data: Why Marketers Should Be Careful About Consumer PrivacyLinks to an external site. and Christian Ofori-Boateng's Your Big Data Responsibility: The Rise in Data EthicsLinks to an external site..
Based on the content of these articles, respond to the following:
- Describe the microeconomic principles being used. What is driving the demand for data? What impact will regulations on the use of private data have on supply, and thus, firms?
- Evaluate the different market structures that big data benefits the least and the most from.
- While data collection may benefit the business community, discuss the concerns for consumers as big data proliferates.
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