The European Commission has developed a political framework to impulse the tourism sector in all countries[1] of the European Union. As part of this framework, the Commission hasprioritized the following objectives:

1. increasing tourism demand from within the EU and beyond
2. improving the range of tourism products and services on offer
3. enhancing tourism quality, sustainability, accessibility, skills, and ICT use
4. enhancing the socio-economic knowledge base of the sector
5. promoting Europe as a unique destination
6. mainstreaming tourism in other EU policies.

Focused on objective 1 (increasing tourism demand from within the EU and beyond), you, as a consultant, will deliver to the Commission a Plan to promote domestic tourism in one country of the European Union

A report about the chosen place, trip, tour, or destination, and specify the type of population you expect to attract with your plan. Take in to account the following elements in the report:

• Description of the tourism sector in the country (include statistical data as an overview), trip and tour or destination. You need to have a detailed explanation of what will be included in the tour:
  • Profile of the potential tourists (allocentric or psychocentric)
  • Accommodation,
  • Mode of transportation,
  • Daily program of activities,
  • Visits and sightseeing,
  • Meals,
  • Elements of Information and Communication Technologies - ICT to manging the tour,
  • Budget of the tour (with the evidence of the prices- this could be included as an annexe).

The tour should last five (5) days. Also, think of the seasonality of your offer.

• Discuss the tourism service providers and intermediaries (or other stakeholders) involved in your specific tourism spot at all tour stages. In addition, you need to discuss the positive and negative impacts of the tourism type in Economic, Environmental, Socio-cultural, and Political terms for the country and the region chosen. Think about these factors and how they may impact the proposed offer. Every aspect may boost your tourism marketing strategy related to the place selected. Keep in mind that you present your request to the European Committee for Tourism Development and should be realistic about these factors.
• Ensure all parts and sections of the report are consistent and contain only relevant information. It must be attractive for domestic tourism. The assignment is very practical, so review the information about your selected country's strategies regarding tourism recovery post-COVID 19.

Nevertheless, a synthesis of relevant academic literature is expected(use academic databases such as Emerald and ScienceDirect; also, try only to use documents from Google Academic). All the arguments and recommendations MUST be supported and justified by appropriate references from yourresearch.

The structure of the report must have the following structure:

Introduction

Analysis

Recommendations

Conclusions

[1] https://eur-lex.europa.eu/legal-content/EN/TXT/PDF/?uri=CELEX:52010DC0352&from=EN