The evolution and the impact of Artificial Intelligence $($AI$)$ in Customer RelationshipManagement $($CRM$)$ in the Hospitality and Tourism Industry. What is Artificial Intelligence $($AI$)?$ History and evolution of Customer Relationship Management in the Hospitality andTourism Industry $($in the United States$)$ How is AI used in the industry?Recent changes in Travel and Tourism and detail how it affects the service of the guest The future of Artificial Intelligence in Customer Relationship Management$$ What are Benefits to using Artificial Intelligence?$$ What are the Challenges of using AI in the Hospitality and Tourism Industry?$$ How to use AI to improve the customer experience$/$service$?$ Conclusion $($your thoughts$)$