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The executive director of ABD Ltd supplied you with the following information for you to take applicable action. The market research has indicated that customers
The executive director of ABD Ltd supplied you with the following information for you to take applicable action. The market research has indicated that customers are likely to be strongly influenced by their perception of the companys commitment to a particular market and consequently the company must decide whether to serve the domestic market or the export market.
Last years sales in the domestic market were:
Standard units Premium units Deluxe units
Cost and product data is:
Standard Premium Deluxe
Labour hours per unit
Material cost per unit $ $ $
Selling price per unit $ $ $
Labour costs are $ per labour hour and variable overheads are absorbed on a labour hour basis at a rate of $ per hour. Fixed costs are $ per annum.
Required:
a Calculate the profit which the company can expect from:
i continuing to sell in the domestic market; and
ii entering the export market.
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