The executive summary is the first, and most important part of the business case. The business case executive summary outlines the proposed project, that if implemented, would further the identified business goal, and/or resolve the identified business problem or issue.

The executive summary should contain major considerations that will be later discussed in more detail in the business case document, including the timeline for the business case implementation and completion, as well as the projected benefits and costs of business case implementation.

Some steps for you to consider are:

• Starting your summary using appropriate language such as: "This report is submitted in support of (e.g. Cafe Bounce Fitness Project or other the student decided to work with).
• Overview of the evaluation and analysis of all relevant financial, marketing and business costs/considerations associated with implementing the suggested recommendations in this business case.
• An overall explanation of why the proposed project should be implemented and identify the impacts on the business for not implementing the project.