1. The Executive Summary - Provide a concise outline of L'Oral's marketing strategy.

1. Background - Concisely share L'Oral's (a) business goals, (ii) marketing goals, (iii) financial goals, and (iv) challenges.

1. Market Analysis - Concisely describe L'Oral's (a) strengths, (ii) weaknesses, (iii) opportunities, and (iv) threats. Also include a description of (a) the market size, (b) market segments, and (c) any external factors that can impact your market (e.g., economic, seasons, etc.)

1. Target Audience - How many different segments will you target?

1. Describe each segment's demographics, lifestyles, purchasing power, and patterns.

1. Competitive Analysis - in Week 5, you studied two competitors. Revlon and Estee Lauder are L'Oral's competitors.

1. Innovative Product description

1. Pricing Strategy - it connects a product's value to a reasonable price. So how can L'Oral' use Value pricing and provide high-end products? Remember that value pricing doesn't consider the cost of the product but the value the product offers.

1. Distribution Strategy -L'Oral has a strong distribution network, which allows the company to reach a wide range of customers. The company's commitment to customer service is also a key differentiator, as L'Oral provides high customer support. What is L'Oral's distribution strategy?

1. Promotional Strategy (including the message) -L'Oral will use advertising as its promotional Strategy. What messaging would resonate with the segment?