The Executive Team of Agape Coffee Company are asking you to prepare an executive presentation that you will be delivering to the Agape Coffee Company Board of Directors. Using key metrics identified in the Data-Driven book (Chapter 7) and other resources you find in your research for this assignment, identify how you plan on using these metrics to better understand how successful your recent website launch was. Pick 2 of the metrics you find to highlight how you plan on leveraging this data.

Create a conclusion including a summary of your tactics for leveraging digital marketing techniques and how you plan to incorporate these strategies at Agape Coffee Company in the upcoming months.