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The extent of rivalry among rival companies in an industry tends to be low when 1 . the industry's product is a commodity. 2 .

The extent of rivalry among rival companies in an industry tends to be low when

1 .

the industry's product is a commodity.

2 .

industry demand is declining.

3 .

production capacity is often added in large increments.

4 .

brand recognition of main contenders is high.

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