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The extent to which the results of any market research outcome can be generalized to the population it is meant to characterize is known as
The extent to which the results of any market research outcome can be generalized to the population it is meant to characterize is known as
reliability
internal validity
external validity
repeatability
predictability
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Information Systems For Business An Experiential Approach
Authors: France Belanger, Craig Van Slyke, Robert E. Crossler
2nd Edition
1943153019, 978-1943153015
