The external environment of the global Electric Vehicles (EV) Market is quite complex. Both incumbent and new startup firms must be prepared to anticipate and respond to these external forces.

Using the PESTEL and the Five Forces frameworks, provide a short analysis of the global EV Market. In your analysis try to address the following question. Which factors do you think will be the most critical in gaining and sustaining a competitive advantage in the global EV market?

Instructions:

Prepare your analysis using a word processor.