The external market opportunities most relevant to a company are those that

allow it to operate at $100\%$ of production capacity $($so as to avoid incurring the added cost burdens of having t unutilized plant capacity$).$

allow it to build a distinctive competence.

will help the company increase its market share.

can be pursued with its competitively strong resources and capabilities, offer the best prospects of growth ano and present the most potential for achieving competitive advantage.

help defend against the external threats to its well$-$being and future profitability.