The fact that a consumer is not required to buy the goods that a given firm produces, as well as the fact that the consumer might want the goods a firm produces, but may choose to buy from other firms instead Question 17 options: a) is part of the process to a sustained pattern of profits. b) are two stark realities any business firm must recognize. c) will reduce the revenue a firm receives and it should shut down. d) means the firm has reached it shutdown point and should exit