Question
The family is most important consumer buying organisation in society , and family members constitute the most influential primary reference group. Name two family categorisation
The family is most important consumer buying organisation in society , and family members constitute the most influential primary reference group. Name two family categorisation and discuss the impact of each of categories on buying behaviour.
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
