Question
The famous IPhone manufacturer Apple uses both backward and forward integration strategies in its business operations. Apple has its own software, hardware and retail stores.
"The famous IPhone manufacturer Apple uses both backward and forward integration strategies in its business operations. Apple has its own software, hardware and retail stores". In the context of the above statement, critically analyse the different alternative strategies (Integration strategies) used by Apple Inc.
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Apple indeed employs both backward and forward integration strategies in its business operations which are key elements of its success Lets break down ...
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International Business
Authors: Simon Collinson, Rajneesh Narula, Alan M. Rugman
8th Edition
1292274158, 9781292274157
