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The Fear Appeal What is good and bad about using fear as an appeal in advertising? Why is too fear much it is ineffective? If

The Fear Appeal

What is good and bad about using fear as an appeal in advertising?

Why is too fear much it is ineffective?

If there is too much - how do people respond?

If there is too little fear it is ineffective?

How should it be used? What good and bad examples have you seen?

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