The Federal Trade Commission $($FTC$)$ regulates claims made by advertisers. For example, if a pizza company claims it always delivers hot pizza in $30$ minutes, it must be prepared to substantiate that claim with documentation.

On the other hand, there is $$puffery$,$ exaggerated claims that reasonable people do not believe to be real product qualities and which by their very nature are incapable of being proven true or false. Puffery, according to the FTC$,$ therefore cannot be deceptive. Everyone knows that Wonder Bread is not a wonder, and that Folgers in your cup is probably not the best thing about waking up$!$

In your groups, decide if the following advertising statements are real claims or puffery, using the reasonable person rule. Also, indicate whether or not you believe deception could occur. Be prepared to defend your point of view.

Charmin Toilet Tissue claims to be $$the original soft and comfy clean.$$

Puffery?$$ Yes$$ No

Deceptive?$$ Yes$$ No

Apple$$s iPod website claims that $$the world$$s best music player keeps

getting better.$$

Puffery?$$ Yes$$ No

Deceptive?$$ Yes$$ No

Quaker Life Vanilla Yogurt Crunch says $$The great taste of yogurt just made Life a little sweeter.$$

Puffery?$$ Yes$$ No

Deceptive?$$ Yes$$ No

JCPenney$$s ad for its website jcp$.$com says $$It$$s all inside.$$

Puffery?$$ Yes$$ No

Deceptive?$$ Yes$$ No

Hyundai says that $$If greatness is a destination, we$$re on the road to it$.$

Puffery?$$ Yes$$ No

Deceptive?$$ Yes$$ No

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