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The Federal Trade Commission initiated action that eventually led to Congress enacting the soft drink interbrand competition Act . In terms of strategic tools this

The Federal Trade Commission initiated action that eventually led to Congress enacting the soft drink interbrand competition Act. In terms of strategic tools this would be an important element of the following tools
The legal factor in the PESTEL analysis
The Strategic group of government and politics
Porter's Five Forces factor of the threat of substitute products
The weaknesses in Coca-Cola's SWOT analysis

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