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The final section of the marketing plan, Control, is a process set to monitor the performance of the marketing plan. If the marketing plan is
The final section of the marketing plan, Control, is a process set to monitor the performance of the marketing plan. If the marketing plan is not performing according to expectations such as low sales, sometimes only a slight modification is needed for the plan to perform to expectations.
How has consumer behavior altered in terms of the omni-channel and how have brands utilized the omni-channel to cater for the needs of the customer?
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