The finance industry is in the midst of a transformative period of evolution, and financial economists have a huge agenda to tackle. Concepts and theories discussed in chapters 9 and 11 serve to introduce some of these issues. Capital Marketing Theory and the Efficient Market Hypothesis are two common concepts used to describe the relationship between risk and return. Efficient Market Hypothesis: Is The Stock Market Efficient? Why or Why not? In addition to your textbook, consider the following resources: http://www.forbes.com/sites/investopedia/2011/01/12/efficient-market-hypothesis-is-the-stock-market-efficient/ http://www.forbes.com/2010/02/08/momentum-stock-investing-personal-finance-gerstein-fisher.html https://www.betterinvesting.org/Public/StartLearning/BI+Mag/Articles+Archives/0310publiclines.htm