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The firm proceeds along the internationalization path in the form of logical steps, based on its gradual acquisition, knowledge management, perceptual procces and use of
The firm proceeds along the internationalization path in the form of logical steps, based on its gradual acquisition, knowledge management, perceptual procces and use of intelligence from foreign markets and operations, which determine successively greater levels of commitment to those overseas destinations.
Critically discus the above statement in context to globalization and international trade theories.
Subject: Global Business Management (Book: International Business by Charles W. L. Hills)
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