The firm that I chose is The Coca Cola Company

Please site all references. Thank you

You will review your firm's financial reports and other relevant data sources to collect and analyze cost information for your firm over the past five or so years. You will analyze your firm's profitability and how costs impact its growth. Additionally, you will find information on your firm's competitors in order to detail your firm's place within the market currently and over the past five or so years. Lastly, you will develop a recommendation for how the firm can manage its future production.

Explore the overall market for your firm.

a) Discuss the market share of the firm and its top competitors by providing details on current percentages for each firm and describing the trend over time. You might consider presenting the data graphically.

b) Analyze the barriers to entry in this market to illustrate the potential for new competition and its impact on your firm's future in the market.

c) Describe the market structure for this firm and analyze how this affects the firm's ability to influence the market.

There is no additional data or information for what I posted above. You will have to find the information yourself. Thank you in advance.