The firm that I chose is The Coca Cola Company

Please site all references. Thank you

You will review your firm's financial reports and other relevant data sources to collect and analyze cost information for your firm over the past five or so years. Using real data and the economic tools developed in Module Four, you will analyze your firm's profitability and how costs impact its growth. Additionally, you will find data on your firm's competitors in order to detail your firm's place within the market currently and over the past five or so years. Lastly, you will develop a recommendation for how the firm can manage its future production.

Examine the costs of production for your firm.

a) Analyze the various costs a firm faces, their trends over time, and how they have impacted your firm's profitability

b) Apply the concepts of variable and fixed costs to your firm for informing its output decisions. For instance, analyze how different kinds of costs (labor, research and development, raw materials) affect the firm's level of output.

Explore the overall market for your firm.

a) Discuss the market share of the firm and its top competitors by providing details on current percentages for each firm and describing the trend over time. You might consider presenting the data graphically.

b) Analyze the barriers to entry in this market to illustrate the potential for new competition and its impact on your firm's future in the market.

c) Describe the market structure for this firm and analyze how this affects the firm's ability to influence the market.

Recommendation

a) Develop a recommendation for how the firm can manage its future production by synthesizing the data presented.

b) Suggest how the firm's position within the market and among its competitors will allow it to take your recommended action.

c) Describe how the firm can sustain its success going forward by evaluating the findings from demand trends and price elasticity.