The first part of the presentation should provide a brief background of the company and a description of the product/service and its major competition. The second part of the presentation is descriptive. As much as possible, describe the product's current marketing strategy (objectives, target segment(s), value proposition) and implementation (marketing mix). Find one or two peer-reviewed resources on: Customer Relationship Management; Attracting and Retaining Customers; Building Loyalty; Win-Backs, Creating Long-term Loyalty Relationships; Customer Perceived Value; or Building Customer Value, Satisfaction, and Loyalty. Incorporate the concepts listed below into your presentation. . Provide an analysis of the current marketing and implementation strategy for your product or service with recommendations for improvement (unless you think it is perfect already, which is highly unlikely) . Explain why customer retention is important to your business and provide five customer retention strategies that may benefit your business. . Identify the factors that you would take into consideration to determine the prices of your products or services. . Determine important strategic benefits of brand loyalty that seem most appropriate to your small firm. . Determine the key factors that influence customer loyalty after their initial purchase