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The first step to gain and sustain a competitive advantage is to a . put the guiding policies of a firm into practice. b .

The first step to gain and sustain a competitive advantage is to a

.

put the guiding policies of a firm into practice. b

.

understand the strategies of the competitors. c

.

develop functional and business

-

level strategies. d

.

define a firm's vision, mission, and values.

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