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the five brand personality dimensions include: sincereity favourability confidence resonance loyalty, sincerity empathy excitement sophistication ruggedness, sincerity excitement competence sophistication ruggedness, sincerity empathy reassurance resonance

the five brand personality dimensions include: sincereity favourability confidence resonance loyalty, sincerity empathy excitement sophistication ruggedness, sincerity excitement competence sophistication ruggedness, sincerity empathy reassurance resonance loyalty

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