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The five dimensions of service quality include Tangibles, Empathy, Assurance, Reliability, and Responsiveness. For a service organization, understanding how it is perceived by its consumers

The five dimensions of service quality include Tangibles, Empathy, Assurance, Reliability, and Responsiveness. For a service organization, understanding how it is perceived by its consumers on these SERVQUAL components is important. Please select any two of the five components and note how you feel the organization has either demonstrated that it is being attentive to the importance of the area or where there is need for improvement.

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