Question
The fixed costs are $30,000,000, the variable cost per unit is $4.50, and there is no expected change in the cost per unit for changes
The fixed costs are $30,000,000, the variable cost per unit is $4.50, and there is no expected change in the cost per unit for changes in unit volume.
GW is planning to allocate up to an additional $5MM per month for the next 6 months (total $30,000,000) in a series of marketing spend investments as described in the case. What is the minimum additional volume Ann Slash must be able to generate each month and in total in order to justify these investments to management, assuming the entire budget is spent each month? For this exercise, the pricing will remain at $19.99, and the variable costs per unit will stay the same.
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