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The Flamingo Grill is an upscale restaurant located in St. Petersburg, Florida. To help plan an advertisement campaign for the coming season, Flamingo's management team

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The Flamingo Grill is an upscale restaurant located in St. Petersburg, Florida. To help plan an advertisement campaign for the coming season, Flamingo's management team hired the advertising firm of Haskell & Johnson (HJ). The management team requested HJ's recommendation concerning how the advertising budget should be distributed across television, radio, and newspaper advertisements. The budget has been set at $279,000. In a meeting with HJ consultants, Flamingo's management team provided the following information about the industry exposure effectiveness rating per ad their estimate of the number of potential new customers reached per ad, and the cost for each ad. The exposure rating is viewed as a measure of the value of the ad to both existing customers and potential new customers. It is a function of such things as image, message recall, visual and audio appeal, and so on. As expected, the more expensive television advertisement has the highest exposure effectiveness rating along with the greatest potential for reaching customers. Flamingo's management team accepted maximizing the total exposure rating, across all media, as the objective of the advertising campaign Because of management's concern with attracting new customers, management stated that the advertising campaign must reach at least 100,000 customers. Flamingo's management team also adopted the following guidelines: Use at least twice as many radio advertisements as television advertisements Use no more than 20 television advertisements The television budget should be at least SI40,000 The radio advertising budget is restricted to a maximum of S99.000 The newspaper budget is to be at least S30,000 Formulate a linear program that will provide a recommendation to Flamingo's management team as to how the S279,000 advertising budget should be best allocated among television, radio, and newspaper advertising Solve the model using the MS6.0 software program Make a recommendation to Flamingo's management team

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