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The following annual income statement is for Apex Jewelry, Inc., a maker of fine jewelry: Product Lines Bracelets Necklaces Earrings Total Sales revenue $787,500 $1,050,000

The following annual income statement is for Apex Jewelry, Inc., a maker of fine jewelry:

Product Lines

Bracelets

Necklaces

Earrings

Total

Sales revenue

$787,500

$1,050,000

$262,500

$2,100,000

Variable costs

367,500

577,500

105,000

1,050,000

Contribution margin

$420,000

$472,500

$157,500

$1,050,000

Direct fixed costs

409,500

336,000

73,500

819,000

Allocated fixed costs

59,063

78,750

19,688

157,501

Profits (loss)

$-48,563

$57,750

$64,312

$157,501

Apex Jewelry is concerned about the losses associated with the bracelets product line and is considering dropping this product line. Allocated fixed costs are assigned to product lines based on sales. For example, $59,063 in allocated fixed costs is allocated to the bracelets product line based on the bracelets product line sales as a percentage of total sales ($59,063 = $157,501 [$787,500 $2,100,000]). If Apex Jewelry eliminates a product line, total allocated fixed costs are assigned to the remaining product lines. All variable costs and direct fixed costs are differential costs.

  1. Using the differential analysis determine whether Apex Jewelry would be better off dropping the bracelets product line or keeping the product line. Support your conclusion.

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