Question
The following annual income statement is for Apex Jewelry, Inc., a maker of fine jewelry: Product Lines Bracelets Necklaces Earrings Total Sales revenue $787,500 $1,050,000
The following annual income statement is for Apex Jewelry, Inc., a maker of fine jewelry:
Product Lines
| Bracelets | Necklaces | Earrings | Total |
---|---|---|---|---|
Sales revenue | $787,500 | $1,050,000 | $262,500 | $2,100,000 |
Variable costs | 367,500 | 577,500 | 105,000 | 1,050,000 |
Contribution margin | $420,000 | $472,500 | $157,500 | $1,050,000 |
Direct fixed costs | 409,500 | 336,000 | 73,500 | 819,000 |
Allocated fixed costs | 59,063 | 78,750 | 19,688 | 157,501 |
Profits (loss) | $-48,563 | $57,750 | $64,312 | $157,501 |
Apex Jewelry is concerned about the losses associated with the bracelets product line and is considering dropping this product line. Allocated fixed costs are assigned to product lines based on sales. For example, $59,063 in allocated fixed costs is allocated to the bracelets product line based on the bracelets product line sales as a percentage of total sales ($59,063 = $157,501 [$787,500 $2,100,000]). If Apex Jewelry eliminates a product line, total allocated fixed costs are assigned to the remaining product lines. All variable costs and direct fixed costs are differential costs.
- Using the differential analysis determine whether Apex Jewelry would be better off dropping the bracelets product line or keeping the product line. Support your conclusion.
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