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The following are business goal metrics that should be established regarding CRM Increasing revenue/profit from customers. Increasing the number of services used by each customer.

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The following are business goal metrics that should be established regarding CRM Increasing revenue/profit from customers. Increasing the number of services used by each customer. Reduction of high-value customer defections, Squeezing value from low-profit customers. All of the above. Len Berry argues that there are three levels of relationship marketing. Which one below represents one of these three levels and their respective relationship marketing efforts? Referral incentives for recognition-of-status solutions Structural solutions is aimed at customers toward the transactional end of the continuum. Pricing solutions aimed at customers toward the relationship end of the continuum. Customization aimed at customers toward the Social bonds involving personalization relationship end of the continuum. The following is an example of a face to face relationship. Doctor and Patient Interaction online Retail Store and Customer Interaction on the phone

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