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The following are implications of culture to marketers except..... O A. culture helps to predict consumer acceptance of the products O B. culture may give
The following are implications of culture to marketers except..... O A. culture helps to predict consumer acceptance of the products O B. culture may give insights into appropriate dress for particular occasions O C. gives direction in all phases of problem O D. understanding culture of the society bars communication between marketers and society Previous pageA drive is strong external stimulus that calls for action and cues are minor stimuli that affects when, where, and how the person responds Select one: O True O FalseConsumer research as the process and tools used to study consumer behaviour. According to them consumer researchers nowadays use quantitative and qualitative research methodology to study consumer behaviour Select one: O True FalseThe influence that a reference group exerts on a person or consumer's purchasing behaviour is determined by information and experience, the credibility, attractiveness and power of the group, and the conspicuousness of the product. Select one: O True O FalseWhich of the following situations does not lead to need recognition? O A. Depleted or inadequate stock of goods O B. Being content with the stock of goods O C. Changing financial circumstances O D. Marketing activitiesThe use of two different established brand names of different companies on the same product is known as O A. licensing O B, franchising O C. co-branding O D. brand sponsorship
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