The following are referred to as Customer Service-Related Product Features. With

practical example from an airport known to you and the experience acquired through

the aviation course, discuss their essence in Aviation Marketing:

Point-of-Sale Service

Reservations and Over booking

Airport Service

In-Flight Service

b.With practical examples from the Aviation Industry in Ghana, discuss three (3)

major issues and risk that affect airline business operations.

c. Discuss with practical examples the potentials of Brand Stretching and Brand

Franchising as seen in Virgin Atlantic, Virgin America and Virgin Blue Airlines