The following areas researched to analyse the competitors: The main five (5) competitors in the market. . The short term as well as long term objectives and policies of the competitors. The substitute products and services offered by the competitors in the market. . The set of strategies used by the competitors to maintain better customer relations. . Two (2) approaches of competitions in building team relationship. . Pricing strategies used by the competitors in the market. Discussion/Conclusion The conclusions drawn from the research that can be used to improve the own organisation strategies and procedures. References