The following assignment consists of a written case study analysis for "2700 words" in length (include word count).

Purpose of Research/ Course Project

Students are required to 1) assess the general and industry environment of a firm, 2) identify and evaluate firm activities, 3) identify and assess competitors and 4) identify and propose strategies that might possibly guide the firm (independent of present or future plans the firm might have).

Topics will include the following analyses: The General Environment, Industry Environment, Value Chain analysis, Competitor Value Chains, Competitive Analysis, Current Strategies, Strategy Alternatives. Strategy Selection and Implementation