The following chart lists the attributes, weighted importance, and ratings of three prominent brands that sell ear buds. Note: 1 = low rating/importance, 5 = high rating/importance

Attribute	Importance	Apple Rating	Sony Rating	Samsung Rating
Battery Life	5	5	3	4
Sound Quality	4	5	5	5
Water/Sweat proof	3	1	3	4
Comfort	2	2	5	2
Case design/colors	1	5	4	3
Total		57	58	59

i) Given the chart which brand is the "optimal" choice and which brand is the "least optimal" choice?

ii) Explain and give an example of two distinct strategies the "least optimal" choice can do to improve consumers' attitudes

iii) Which attribute may be considered a determinant attribute - explain why.