Question
The following chart lists the attributes, weighted importance, and ratings of three prominent brands that sell ear buds. Note: 1 = low rating/importance, 5 =
The following chart lists the attributes, weighted importance, and ratings of three prominent brands that sell ear buds. Note: 1 = low rating/importance, 5 = high rating/importance
Attribute | Importance | Apple Rating | Sony Rating | Samsung Rating |
Battery Life | 5 | 5 | 3 | 4 |
Sound Quality | 4 | 5 | 5 | 5 |
Water/Sweat proof | 3 | 1 | 3 | 4 |
Comfort | 2 | 2 | 5 | 2 |
Case design/colors | 1 | 5 | 4 | 3 |
Total |
| 57 | 58 | 59 |
i) Given the chart which brand is the "optimal" choice and which brand is the "least optimal" choice?
ii) Explain and give an example of two distinct strategies the "least optimal" choice can do to improve consumers' attitudes
iii) Which attribute may be considered a determinant attribute - explain why.
Step by Step Solution
3.33 Rating (153 Votes )
There are 3 Steps involved in it
Step: 1
i Based on the given chart the brand that is the optimal choice is Samsung with a total score of 59 ...Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get StartedRecommended Textbook for
Practical Management Science
Authors: Wayne L. Winston, Christian Albright
5th Edition
1305631540, 1305631544, 1305250907, 978-1305250901
Students also viewed these Business Communication questions
Question
Answered: 1 week ago
Question
Answered: 1 week ago
Question
Answered: 1 week ago
Question
Answered: 1 week ago
Question
Answered: 1 week ago
Question
Answered: 1 week ago
Question
Answered: 1 week ago
Question
Answered: 1 week ago
Question
Answered: 1 week ago
Question
Answered: 1 week ago
Question
Answered: 1 week ago
Question
Answered: 1 week ago
Question
Answered: 1 week ago
Question
Answered: 1 week ago
Question
Answered: 1 week ago
Question
Answered: 1 week ago
Question
Answered: 1 week ago
Question
Answered: 1 week ago
Question
Answered: 1 week ago
Question
Answered: 1 week ago
Question
Answered: 1 week ago
View Answer in SolutionInn App