The following data would produce a good average weight for the respondents.

In lbs., 125, 124, 136, 128, 240

Question 14 options:

True or False

The stop-and-go chain of convenient stores uses scanners that provide massive amounts of data to the marketing managers.Since it would take so much time to surmise trend patterns of the data, the store uses a computing system that attempt to model information to solve problems.Such a system is a(n)

Question 17 options:

expert system.

model system.

data mining

dialog system.

Response error must be taken into account when I send a survey by mail to a sample of 5000 customers and get 1000 in return.

Question 18 options:

More true than false

More false than true

Which of the following is TRUE?

Question 22 options:

Survey responses are the firm's formal communication link with the environment.

Marketing researchers are responsible for gathering data to make important decisions.

All business schools require students who are completing majors in marketing to take a marketing research course.

Opportunities in marketing research exist for people with a variety of skills.

All of the above are false.

One of the least common data entry problems is the transposing of data such as entering "12" instead of "21."

Question 24 options:

True or False

ANOVA(b)

Model

Sum of Squares

df

Mean Square

F

Sig.

1

Regression

213110.212

2

106555.106

16.413

.000(a)

Residual181776.884

28

6492.032

Total394887.097

30

aPredictors: (Constant), "Empathy", "Responsiveness"

bDependent Variable: "Congruence"

The F statistic of (16.143, P< 0.000) in the SPSS output above indicates that the multiple regression model can meaningfully predict "Congruence" using"Empathy" and "Responsiveness" as predictors.

True or False