The following excerpt is taken from the marketing plan for Sonic, a hypothetical start-up company. The company's first product is the Sonic 1000, a state-of-the-art, fully loaded multimedia smart phone. Sonic will be competing with Apple, Samsung, LG, Motorola, HTC, and other well-established rivals in a crowded, fast-changing marketplace where smart phones have many communication and entertainment capabilities.

The primary marketing objective is to achieve first-year U.S. market share of one percent with unit sales of 800,000. The primary financial objectives are to achieve first-year sales revenues of $200 million, keep first-year losses to less than $40 million, and break even early in the second year.

As an assistant to Jane Melody, Sonic's chief marketing officer, you've been asked to scan Sonic's external environment for early warning signals of new opportunities and emerging threats that could affect the success of the Sonic 1000 smart phone. Using the library and Internet sources, locate information to answer the following questions.

porter generic strategies

Low-Cost Provider Strategy

Broad Differentiation Strategy

Focused Low Cost Strategy

Focused Differentiation Strategy

Best-Cost Provider Strategy.

1. Based on your research and the competitive information located in the marketing plan, which of Porter's generic competitive strategies (overall cost leadership, differentiation, focus) would you recommend Sonic follow in formulating overall strategy.

I JUST NEED HELP WITH 1

The rest is just background info.