The following financial data of two firms in the same industry are obtained from Yahoo Finance Statistics as of October 2019.

	Firm A	Firm B	S& P 500
Market price per share	120	298
Market Cap	342B	131B
Enterprise value	415B	129B
P/E (trailing)	27.2	36.0	22.1 (S&P 500)
EPS	4.42	8.26
EV/Revenue	0.80	0.85
EV/EBITDA	12.76	20.70
Profit margin	2.48%	2.4%
Operating margin	4.20%	3.1%
Total cash	9.28B	9.44B
Long-term debt	44.4B	5.1B
Beta	0.65	0.93
Short % of Float	1.29%	1.15%
Stock price change in last 1 year	28.2%	32.6%	8% (S&P 500)
Dividend yield (trailing)	1.76%	0.82%	1.93% (S&P 500)
Payout ratio	47.5%	29.5%

1. (1) Briefly explain/define

   1. Market cap

   2. P/E ratio

   3. Profit margin

   4. Beta

   5. EBITDA

   6. Dividend yield

   7. Payout ratio

2. Based on the data only how would you compare these two companies financially?