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The following graph input tool shows the daily demand for hotel rooms at the Peacock Hotel and Casino in Las Vegas, Nevada. To help the
The following graph input tool shows the daily demand for hotel rooms at the Peacock Hotel and Casino in Las Vegas, Nevada. To help the hotel management better understand the market, an economist identified three primary factors that affect the demand for rooms each night. These demand factors, along with the values corresponding to the initial demand curve, are shown in the following table and alongside the graph input tool.
Demand Factor
Initial Value
Average American household income $ per year
Roundtrip airfare from San Francisco SFO to Las Vegas LAS $ per roundtrip
Room rate at the Grandiose Hotel and Casino, which is near the Peacock $ per night
Use the graph input tool to help you answer the following questions. You will not be graded on any changes you make to this graph.
Note: Once you enter a value in a white field, the graph and any corresponding amounts in each grey field will change accordingly.
PRICE Dollars per room
QUANTITY Hotel rooms
Demand
Graph Input Tool
Market for Peacock's Hotel Rooms
Price
Dollars per room
Quantity Demanded
Hotel rooms per night
Demand Factors
Average Income
Thousands of dollars
Airfare from SFO to LAS
Dollars per roundtrip
Room Rate at Grandiose
Dollars per night
For each of the following scenarios, begin by assuming that all demand factors are set to their original values and Peacock is charging $ per room per night.
If average household income increases by from $ to $ per year, the quantity of rooms demanded at the Peacock from
rooms per night to
rooms per night. Therefore, the income elasticity of demand is meaning that hotel rooms at the Peacock are
If the price of a room at the Grandiose were to decrease by from $ to $ while all other demand factors remain at their initial values, the quantity of rooms demanded at the Peacock from
rooms per night to
rooms per night. Because the crossprice elasticity of demand is hotel rooms at the Peacock and hotel rooms at the Grandiose are
Peacock is debating decreasing the price of its rooms to $ per night. Under the initial demand conditions, you can see that this would cause its total revenue to Decreasing the price will always have this effect on revenue when Peacock is operating on the portion of its demand curve.
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