The following headlines are for articles from the WALL STREET JOURNAL. Which article is most likely to be reporting a macro$-$marketing topic?

"Mercedes Goes after Luxury Sport Utility Buyers."

"Adidas Jumps as Footwear Competition Heats Up$."$

"Drugstore Chain Aims at Seniors."

"Hardee's Fried Chicken Takes on KFC$."$

$"$DVD Popularity Leads to More DVD Retailers."