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The following income statements were drawn from the annual reports of the Denver Company and the Reno Company: Denver* Reno* Net sales $ 35,300 $

The following income statements were drawn from the annual reports of the Denver Company and the Reno Company:

Denver* Reno*
Net sales $ 35,300 $ 86,000
Cost of goods sold (16,740 ) (63,080 )

Gross margin 18,560 22,920
Less: Operating exp.
Selling and admin. exp. (12,440 ) (15,042 )

Net income $ 6,120 $ 7,878

*All figures are reported in thousands of dollars.

Required
a-1.

Compute the gross margin percentages and return-on-sales ratios of Denver and Reno.(Round your answers to the nearest whole number.)

a-2. Ascertain which of the company is a high-end retailer based on ratios computed.
Reno
Denver
b.

If Denver and Reno have equity of $15,400 and $20,200, respectively, which company is in the more profitable business?

Reno

Denver

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