The following industries are expected to experience significant change:

Healthcare Services

Data Security

Renewable Energy

Gaming

Residential Construction

Retail

Transportation

Advertising

Insurance

Telecommunication

Banking

From the list above, you are required to choose one of the industries as your industry focus; and choose one firm in your industry of choice as your firm focus.

In essay format, you are required to perform industry and firm analysis. The essay should explore/incorporate the following:

a.A discussion of the opportunities that exist in that industry.

b.Identifying the four leading firms in that industry, followed with a discussion of your opinion and analysis of why those firms are or have been industry leaders.

c.An analysis of your firm using Porter's Five Forces Framework.

d.An analysis of your industry's cost structure. In particular, identifying and distinguishing between fixed costs, variable costs, sunk costs, and entry costs.

e.An analysis of your industry's demand drivers that may affect revenues.

f.Determine the structure of the market of your industry by drawing from your insights above.

g.A discussion of the factors and trends that are likely to shape that industry over the next 3-5 years.

The study should be 10 - 15 sheets

The grading rubric of the project is given below.