The following industries are to be used: hospitality & tourism, professional services, retail, financial services, or transportation.

 To Understand the interconnection between the organization's purpose and DEI (diversity, equity, and inclusion) in their marketing strategy.

 Research two real organizations in the services industry and explain in a report the following:

2. brief overview of each of the two real organizations. This should include, the company name, location(s), services offered, and industry.
4. Describe the "purpose" of each of the two organizations. Be specific and detailed, this should answer the question "how do they describe their 'why'".
6. Describe how each of the two organizations has incorporated DEI into its marketing strategy. Be specific and detailed to explain what they have done - you need to consider and address the core components of marketing strategy (think who, what, where, when how) and how it aligns or does not align with the purpose.
8. Explain how incorporating DEI into marketing strategy can help an organization deepen customer relationships.