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[ The following information applies to the questions displayed below. ] Diego Company manufactures one product that is sold for $ 7 6 per unit
The following information applies to the questions displayed below.
Diego Company manufactures one product that is sold for $ per unit in two geographic regionsEast and West. The following information pertains to the companys first year of operations in which it produced units and sold units.
Variable costs per unit:
Manufacturing:
Direct materials $
Direct labor $
Variable manufacturing overhead $
Variable selling and administrative $
Fixed costs per year:
Fixed manufacturing overhead $
Fixed selling and administrative expense $
The company sold units in the East region and units in the West region. It determined $ of its fixed selling and administrative expense is traceable to the West region, $ is traceable to the East region, and the remaining $ is a common fixed expense. The company will continue to incur the total amount of its fixed manufacturing overhead costs as long as it continues to produce any amount of its only product.Prepare a contribution format segmented income statement that includes a Total column and columns for the East and West regions.
tableIncome StatementtableTotalCompanyEast,West$$$
Diego is considering eliminating the West region because an internally generated report suggests the region's total gross margin in the first year of operations was $ less than its traceable fixed selling and administrative expenses. Diego believes that if it drops the West region, the East region's sales will grow by in Year Using the contribution approach for analyzing segment profitability and assuming all else remains constant in Year what would be the profit impact of dropping the West region in Year
Profit will
by
Assume the West region invests $ in a new advertising campaign in Year that increases its unit sales by If all else remains constant, what would be the profit impact of pursuing the advertising campaign?
Profit will
by
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