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[The following information applies to the questions displayed below.] Data for Hermann Corporation are shown below: Per Unit Percent of Sales Selling price $ 75
[The following information applies to the questions displayed below.]
Data for Hermann Corporation are shown below:
Per Unit | Percent of Sales | ||||||
Selling price | $ | 75 | 100 | % | |||
Variable expenses | 51 | 68 | |||||
Contribution margin | $ | 24 | 32 | % | |||
Fixed expenses are $75,000 per month and the company is selling 4,000 units per month.
Required:
How much will net operating income increase (decrease) per month if the monthly advertising budget increases by $9,900 and monthly sales increase by $24,500?
Should the advertising budget be increased?
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