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[The following information applies to the questions displayed below.] Data for Hermann Corporation are shown below: Per Unit Percent of Sales Selling price $ 80
[The following information applies to the questions displayed below.] |
Data for Hermann Corporation are shown below: |
Per Unit | Percent of Sales | |||
Selling price | $ | 80 | 100% | |
Variable expenses | 44 | 55% | ||
Contribution margin | $ | 36 | 45% | |
Fixed expenses are $76,000 per month and the company is selling 2,500 units per month. |
2.
value: 1.25 points
Required information
Required: | |
1-a. | The marketing manager argues that a $8,100 increase in the monthly advertising budget would increase monthly sales by $15,500. Calculate the increase or decrease in net operating income. |
1-b. | Should the advertising budget be increased? | ||||
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