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[The following information applies to the questions displayed below.] Data for Hermann Corporation are shown below: Per Unit Percent of Sales Selling price $ 85

[The following information applies to the questions displayed below.]

Data for Hermann Corporation are shown below:
Per Unit Percent of Sales
Selling price $ 85 100%
Variable expenses 51 60%
Contribution margin $ 34 40%

Fixed expenses are $77,000 per month and the company is selling 2,600 units per month.

1) The marketing manager argues that a $8,200 increase in the monthly advertising budget would increase monthly sales by $16,000. Calculate the increase or decrease in net operating income. Also include how much it has increased/decreased by.

2) Should the advertising budget be increased?

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