The following information assumes that the CFA Institute Code of Ethics and Standards are applicable.

1. Company QXL has generated $1 million in gross sales for Q4, 2021, which is 5% higher than its gross sales for Q3, 2021. However, Q4 is considered as the peak season for QXL. Comparing with the previous peak season, its current Q4 gross sales are 2% lower than the gross sales for Q4 2020. When a client asks Winona (who is a financial planner) for investment advice on QXL, Winona suggests the client to invest in QXL. She only presents the percentage change in gross sales from Q3 to Q4 2021 (i.e. 5% increase) and tells the clients that this is a positive signal of increase in its future price. You are required to establish what is unethical and which Standard is most likely violated.