The following information is available from the audited financial statements of Molson Coors Brewing Company and Big Rock Breweries Income Trust for their recent year ends.

Molson/Coors (in millions of US dollars) Big Rock Breweries (in thousands of Cdn dollars) Net Sales $ 5,844 $ 38,701 Profit $ 373 $ 8,380 Total assets, ending $ 11,603 $ 42,170 Total assets, beginning $ 11,799 $ 41,786

Instructions:

a) Calculate both companies' asset turnover and return on assets ratios. b) Compare the companies' effectiveness in using their assets to produce sales and profit.