The following information pertains to Zeta, Inc. a subscription cable service provider. Use it to answer the next three questions. Revenue per customer per month Variable cost per customer per month Discount rate Retention rate $120 $20 5% 80% Question 45 (2 points) Calculate the customer lifetime value per customer. $400.00 $100.00 $450.50 $140.00 $142.86 Question 45 (2 points) Calculate the customer lifetime value per customer. $400.00 $100.00 $450.50 $140.00 $142.86 Question 46 (2 points) What effect will an increase in the discount rate have on customer lifetime value (CLV)? Increase CLV by the same percent as the increase in discount rate Decrease CLV No effect Decrease CLV by the same percent as the increase in discount rate Increase CLV Question 47 (2 points) What retention rate will produce a customer lifetime value of $500? 92% 84% 82% 85% 90%